Google officially acquired Fitbit, the manufacturer of smartwatches on 1 November. The official announcement comes just a few days away with rumors circulating about Google looking to buy Fitbit.
Now to give you a little taste of what Fitbit does. The company makes fitness bands like Charge and Inspire. And more recently, the company launched the Versa series of smartwatches.
Rick Osterloh confirms that Google has entered into a final agreement to buy Fitbit, a leading brand of wearables. He also says that Fitbit is a real pioneer in its field. And now Google is working closely with Fitbit engineers to bring in new products. Products with the finest AI, hardware, and software. This will promote creativity in the wearables market and build products for the benefit of the community around the world at large.
What’s in it with the acquisition of Fitbit for Google?
Well, first of all, it’s understood that Google has so far struggled to compete with Apple, very spectacularly. And, in other words, Google should hope to change that with the purchase of Fitbit. In fact, with Fitbit, Google sees an opportunity to face a better challenge in a market that is becoming increasingly important to customers.
Apple has seen significant growth in Apple Watch’s revenue over the past couple of years with an emphasis on health-related features. For example, ECG through watches, fall detection, etc. So, it’s fair to say the iPhone maker is well-positioned to take advantage of opportunities that may emerge in the tech-health room.
Osterloh says that with Wear OS and Google Play, Google has made progress with its wearable space partners. However, since Google hasn’t achieved a good foothold, it’s now spending more in Wear OS and introducing wearables “Made by Google.”
Fitbit is arguably the second manufacturer apart from Apple to have a foothold in the smartwatch & fitness band markets. Although companies such as Samsung, Xiaomi, and Huawei are far ahead in terms of volume.
In addition, the involvement of Google has raised user concerns as fitness data is private. On its official blog, Osterloh says that Google is going to ensure the privacy of Fitbit users. He said the wearables that will be made through it will also be transparent about data collection, similar to other products made by Google. In addition, Google Ads will not use Fitbit health and wellness data.